The product catalog of the single regional trade brand "Smolproduct" was presented in Smolensk

In Smolensk, there was a seminar-presentation, at which the development concept of the single regional trade brand "Smolproduct" and the product catalog were presented. Currently, the catalogue includes more than 30 local producers and over 250 products.

It should be reminded that the idea of ​​creating the single regional brand "Smolprodukt" was initiated by Governor Alexey Ostrovskiy earlier this year to establish cooperation between regional companies in the agricultural and processing industries. Currently, a single regional operator «Union of Smolensk Producers», the key objective of which is to develop additional tools for supporting local producers, including through the development of a regional brand, and to expand the geography of distribution channels, is implementing this project.

During the discussion, the participants of the seminar – the representatives of the relevant Departments and specialists of the "X 5 Retail Group" company - developed a mechanism for organizational and economic interaction when selling products in the stores of federal trade chains. They also answered the questions of Smolensk producers, whose products are already represented in the product catalog. Among them there is SPPK “Vaskovsky” (agricultural consumer processing cooperative), the “Katyn” agrofarm, the “Smetanino” poultry plant, the “Varnitsa” plant, the “Semigorye” confectionery plant, individual entrepreneur Diev, the “Smolensky” canning factory, the “UMO” ice-cream factory, the natural product company "Elizabeth +", and the water and drinks producer "Eridan".

As a result of the discussion, the participants of the meeting came to the unanimous opinion that one of the priority tasks for the producers should be the conformity of the products manufactured under a single brand with the quality standards, which in turn plays a key role in building long-term relations with federal trade networks.